Update: 29.11.2022
Last week: 46 week 2022 (14.11.2022 - 20.11.2022)
Last full month: October 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 648 | 1.9% | 46.6% | 0.6 | 742 266 | -0.9% | 76.7% | -0.3 | 0.5% |
| MoM | 7 295 | -11.9% | 49.8% | -1.4 | 3 350 347 | -13.6% | 79.7% | -1.1 | -9.4% |
| YTD | 96 940 | -9.6% | 53.2% | -3.7 | 45 539 316 | 10.8% | 81.7% | 0.7 | -3.3% |
| MAT | 107 289 | -13.0% | 52.4% | -5.1 | 50 060 056 | 7.8% | 81.1% | 0 | -4.6% |
| KAPSIKAM | |||||||||
| WoW | 23 018 | 5.1% | 3.2% | 0 | 9 012 803 | 4.7% | 3.3% | 0 | 5.2% |
| MoM | 90 681 | 4.1% | 3.0% | 0.4 | 35 305 619 | 4.5% | 3.1% | 0.4 | -10.0% |
| YTD | 909 519 | -1.6% | 2.6% | 0.1 | 373 232 740 | -2.2% | 2.8% | -0.2 | -3.8% |
| MAT | 1 050 482 | -3.5% | 2.7% | 0.1 | 430 494 337 | -4.2% | 2.9% | -0.2 | -5.7% |
| MILDRONATE | |||||||||
| WoW | 70 719 | 7.7% | 16.3% | -0.2 | 48 076 066 | 8.1% | 16.0% | -0.1 | 9.1% |
| MoM | 296 684 | -12.2% | 15.9% | -0.1 | 195 533 084 | -12.5% | 15.7% | -0.3 | -7.2% |
| YTD | 4 025 765 | -4.8% | 13.3% | -0.7 | 2 446 487 269 | 42.8% | 13.9% | 2.4 | 0.0% |
| MAT | 4 593 305 | -3.9% | 13.3% | -0.3 | 2 666 911 875 | 36.8% | 13.6% | 2.2 | -1.5% |
| SULFARGIN | |||||||||
| WoW | 1 907 | -6.6% | 0.6% | -0.1 | 1 086 553 | -6.7% | 0.9% | -0.1 | 9.0% |
| MoM | 9 655 | -8.1% | 0.7% | 0 | 5 437 489 | -8.8% | 1.1% | 0 | -10.2% |
| YTD | 131 168 | -7.6% | 0.8% | 0 | 68 147 288 | -1.2% | 1.2% | 0 | -8.6% |
| MAT | 153 305 | -5.7% | 0.8% | 0 | 78 907 654 | 0.4% | 1.2% | 0 | -9.8% |
| VIPROSAL | |||||||||
| WoW | 20 333 | 3.4% | 2.7% | 0 | 7 695 795 | 2.6% | 2.7% | 0 | 5.0% |
| MoM | 75 923 | -8.3% | 2.4% | 0 | 29 005 373 | -8.0% | 2.4% | 0.1 | -9.7% |
| YTD | 1 036 081 | -2.4% | 2.9% | 0 | 417 959 832 | 4.6% | 3.0% | 0 | -4.0% |
| MAT | 1 218 141 | -0.4% | 3.0% | 0.2 | 489 651 292 | 6.0% | 3.1% | 0.1 | -5.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 96 940 | -9.6% | 53.2% | -3.7 | 45 539 316 | 10.8% | 81.7% | 0.7 | -3.3% |
| KAPSIKAM | 909 519 | -1.6% | 2.6% | 0.1 | 373 232 740 | -2.2% | 2.8% | -0.2 | -3.8% |
| MILDRONATE | 4 025 765 | -4.8% | 13.3% | -0.7 | 2 446 487 269 | 42.8% | 13.9% | 2.4 | 0.0% |
| SULFARGIN | 131 168 | -7.6% | 0.8% | 0 | 68 147 288 | -1.2% | 1.2% | 0 | -8.6% |
| VIPROSAL | 1 036 081 | -2.4% | 2.9% | 0 | 417 959 832 | 4.6% | 3.0% | 0 | -4.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 107 289 | -13.0% | 52.4% | -5.1 | 50 060 056 | 7.8% | 81.1% | 0 | -4.6% |
| KAPSIKAM | 1 050 482 | -3.5% | 2.7% | 0.1 | 430 494 337 | -4.2% | 2.9% | -0.2 | -5.7% |
| MILDRONATE | 4 593 305 | -3.9% | 13.3% | -0.3 | 2 666 911 875 | 36.8% | 13.6% | 2.2 | -1.5% |
| SULFARGIN | 153 305 | -5.7% | 0.8% | 0 | 78 907 654 | 0.4% | 1.2% | 0 | -9.8% |
| VIPROSAL | 1 218 141 | -0.4% | 3.0% | 0.2 | 489 651 292 | 6.0% | 3.1% | 0.1 | -5.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 648 | 1.9% | 46.6% | 0.6 | 742 266 | -0.9% | 76.7% | -0.3 | 0.5% |
| KAPSIKAM | 23 018 | 5.1% | 3.2% | 0 | 9 012 803 | 4.7% | 3.3% | 0 | 5.2% |
| MILDRONATE | 70 719 | 7.7% | 16.3% | -0.2 | 48 076 066 | 8.1% | 16.0% | -0.1 | 9.1% |
| SULFARGIN | 1 907 | -6.6% | 0.6% | -0.1 | 1 086 553 | -6.7% | 0.9% | -0.1 | 9.0% |
| VIPROSAL | 20 333 | 3.4% | 2.7% | 0 | 7 695 795 | 2.6% | 2.7% | 0 | 5.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 7 295 | -11.9% | 49.8% | -1.4 | 3 350 347 | -13.6% | 79.7% | -1.1 | -9.4% |
| KAPSIKAM | 90 681 | 4.1% | 3.0% | 0.4 | 35 305 619 | 4.5% | 3.1% | 0.4 | -10.0% |
| MILDRONATE | 296 684 | -12.2% | 15.9% | -0.1 | 195 533 084 | -12.5% | 15.7% | -0.3 | -7.2% |
| SULFARGIN | 9 655 | -8.1% | 0.7% | 0 | 5 437 489 | -8.8% | 1.1% | 0 | -10.2% |
| VIPROSAL | 75 923 | -8.3% | 2.4% | 0 | 29 005 373 | -8.0% | 2.4% | 0.1 | -9.7% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs