for Grindex

Update: 29.11.2022

Last week: 46 week 2022 (14.11.2022 - 20.11.2022)

Last full month: October 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 648 1.9% 46.6% 0.6 742 266 -0.9% 76.7% -0.3 0.5%
MoM 7 295 -11.9% 49.8% -1.4 3 350 347 -13.6% 79.7% -1.1 -9.4%
YTD 96 940 -9.6% 53.2% -3.7 45 539 316 10.8% 81.7% 0.7 -3.3%
MAT 107 289 -13.0% 52.4% -5.1 50 060 056 7.8% 81.1% 0 -4.6%
KAPSIKAM
WoW 23 018 5.1% 3.2% 0 9 012 803 4.7% 3.3% 0 5.2%
MoM 90 681 4.1% 3.0% 0.4 35 305 619 4.5% 3.1% 0.4 -10.0%
YTD 909 519 -1.6% 2.6% 0.1 373 232 740 -2.2% 2.8% -0.2 -3.8%
MAT 1 050 482 -3.5% 2.7% 0.1 430 494 337 -4.2% 2.9% -0.2 -5.7%
MILDRONATE
WoW 70 719 7.7% 16.3% -0.2 48 076 066 8.1% 16.0% -0.1 9.1%
MoM 296 684 -12.2% 15.9% -0.1 195 533 084 -12.5% 15.7% -0.3 -7.2%
YTD 4 025 765 -4.8% 13.3% -0.7 2 446 487 269 42.8% 13.9% 2.4 0.0%
MAT 4 593 305 -3.9% 13.3% -0.3 2 666 911 875 36.8% 13.6% 2.2 -1.5%
SULFARGIN
WoW 1 907 -6.6% 0.6% -0.1 1 086 553 -6.7% 0.9% -0.1 9.0%
MoM 9 655 -8.1% 0.7% 0 5 437 489 -8.8% 1.1% 0 -10.2%
YTD 131 168 -7.6% 0.8% 0 68 147 288 -1.2% 1.2% 0 -8.6%
MAT 153 305 -5.7% 0.8% 0 78 907 654 0.4% 1.2% 0 -9.8%
VIPROSAL
WoW 20 333 3.4% 2.7% 0 7 695 795 2.6% 2.7% 0 5.0%
MoM 75 923 -8.3% 2.4% 0 29 005 373 -8.0% 2.4% 0.1 -9.7%
YTD 1 036 081 -2.4% 2.9% 0 417 959 832 4.6% 3.0% 0 -4.0%
MAT 1 218 141 -0.4% 3.0% 0.2 489 651 292 6.0% 3.1% 0.1 -5.8%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 96 940 -9.6% 53.2% -3.7 45 539 316 10.8% 81.7% 0.7 -3.3%
KAPSIKAM 909 519 -1.6% 2.6% 0.1 373 232 740 -2.2% 2.8% -0.2 -3.8%
MILDRONATE 4 025 765 -4.8% 13.3% -0.7 2 446 487 269 42.8% 13.9% 2.4 0.0%
SULFARGIN 131 168 -7.6% 0.8% 0 68 147 288 -1.2% 1.2% 0 -8.6%
VIPROSAL 1 036 081 -2.4% 2.9% 0 417 959 832 4.6% 3.0% 0 -4.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 107 289 -13.0% 52.4% -5.1 50 060 056 7.8% 81.1% 0 -4.6%
KAPSIKAM 1 050 482 -3.5% 2.7% 0.1 430 494 337 -4.2% 2.9% -0.2 -5.7%
MILDRONATE 4 593 305 -3.9% 13.3% -0.3 2 666 911 875 36.8% 13.6% 2.2 -1.5%
SULFARGIN 153 305 -5.7% 0.8% 0 78 907 654 0.4% 1.2% 0 -9.8%
VIPROSAL 1 218 141 -0.4% 3.0% 0.2 489 651 292 6.0% 3.1% 0.1 -5.8%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 648 1.9% 46.6% 0.6 742 266 -0.9% 76.7% -0.3 0.5%
KAPSIKAM 23 018 5.1% 3.2% 0 9 012 803 4.7% 3.3% 0 5.2%
MILDRONATE 70 719 7.7% 16.3% -0.2 48 076 066 8.1% 16.0% -0.1 9.1%
SULFARGIN 1 907 -6.6% 0.6% -0.1 1 086 553 -6.7% 0.9% -0.1 9.0%
VIPROSAL 20 333 3.4% 2.7% 0 7 695 795 2.6% 2.7% 0 5.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 7 295 -11.9% 49.8% -1.4 3 350 347 -13.6% 79.7% -1.1 -9.4%
KAPSIKAM 90 681 4.1% 3.0% 0.4 35 305 619 4.5% 3.1% 0.4 -10.0%
MILDRONATE 296 684 -12.2% 15.9% -0.1 195 533 084 -12.5% 15.7% -0.3 -7.2%
SULFARGIN 9 655 -8.1% 0.7% 0 5 437 489 -8.8% 1.1% 0 -10.2%
VIPROSAL 75 923 -8.3% 2.4% 0 29 005 373 -8.0% 2.4% 0.1 -9.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs